The February blizzard in New England prompted a three-day citywide closure of all Boston Public Library locations while the snow was cleared. Like many other cities and towns in the area, Boston faced a wintry weekend and all library programs were either cancelled or postponed.
The intense storm brought about something else for Boston Public Library: one of its busiest social media weekends on record. The storm forced the library, productively speaking, to move off its slate of scheduled social media posts and participate in Boston’s in-the-moment conversations. It was a healthy reminder to the organization about the power of being present.