We talk library marketing and PR with Cordelia Anderson, a marketing and communications consultant who works primarily with libraries and nonprofits. She is also the former director of marketing and communications at the Charlotte-Mecklenburg County Library in North Carolina. Anderson shares her concept of the library marketing funnel, understanding the library user’s wants and needs, the importance of the overall customer experience, and finding where library users are dropping off at your library.
Kathleen Hughes Author Archive
We talk with Kate Coleman, Outreach Coordinator at the Hennepin County (MN) Library about the library’s social services offerings, outreach, and more. Resources for this Podcast: Hennepin County (MN) Library Finding Solutions to Homelessness at Hennepin County Library Peer Navigators Demystify Social Service System
We talk with Oralia Garza de Cortés, Coordinator for REFORMA’s Children in Crisis and Patrick Sullivan, Emeritus Librarian at San Diego State University, about the organization’s efforts to provide books and storytime materials to children detained at the southern border. Resources for this Podcast: REFORMA’s Children In Crisis Project Website Librarians Respond to Humanitarian Crisis […]
About the Authors MARY ANNE BOWMAN is Deputy Director, St. Mary’s County (MD) Library. RENEE DI PILATO is Deputy Director, Alexandria (VA) Library. KIMBERLY B. KNIGHT is Central Area Manager, Prince George’s County (MD) Memorial Library. DENISE LYONS is Deputy Director of Statewide Development, South Carolina State Library. DONNA WALKER is Executive Director, Jefferson County […]
The Mission-Informed Library–Internal Marketing to Improve the Organizational Climate in the Public Library
by Amy An, Instructional Services II Librarian at the Boca Raton (FL) Public Library. Contact Amy at email@example.com. “We treat coworkers and other colleagues with respect, fairness, and good faith, and advocate conditions of employment that safeguard the rights and welfare of all employees of our institutions.”—American Library Association (ALA) Code of Ethics  Library […]
As part of its ongoing work to measure the impact of libraries on author/title discovery and book sales, the Panorama Project has launched a new survey focused on collecting data on readers’ advisory services. The survey (available here) is open to all U.S. public libraries and public library staff and takes 15 to 20 minutes […]
We talk with Rachelle Brandel, Adult Services Librarian at the Ferguson (MO) Public Library about PLA’s ‘Libraries Connecting You to Coverage’ initiative and the Ferguson Library’s efforts to help their community members enroll in health insurance during the Affordable Care Act’s open enrollment period.
We talk with Sarah Garbis, Service Manager, Community Embedded Library Service (CELS) at Hennepin County Library. This program pairs librarians with Community Liaisons to shape library practices and extend programs and services for communities that experience the greatest barriers to library access.
The Public Library Association (PLA) is seeking persons interested in serving as regular column editors for the association’s official magazine.
Based on the Every Child Ready to Read practices of reading, writing, singing, talking, playing (and now counting), each download contains twelve months of learning activities, book lists, nursery rhymes, and more.
Our guest for this episode is Sara Zettervall. Sara is the founding consultant and trainer for Whole Person Librarianship, which applies social work concepts to library practice. She also works at Hennepin County Library as the community engagement librarian for East African refugees in Minneapolis.
ALA and Grow with Google launched a national tour of public libraries this week as part of a new partnership to expand resources and services promoting economic opportunity in cities and towns across the country.
PLA’s Brendan Dowling hosts a conversation with Lainey Mays and Christopher Connolly of the HarperCollins Library LoveFest team, and an interview with Juliet Grames, whose first novel, “The Seven or Eight Deaths of Stella Fortuna,” will be released in the Spring.
When people discover I am a social worker at the San Francisco Public Library (SFPL) Main Library, the first question I often hear is, “Really? Why provide social services at the library?!” I understand this response, but in truth, many patrons experiencing homelessness access the library for refuge and assistance for basic needs. And that is where I enter the picture.
Using Every Child Ready to Read principles and programming tips from San Antonio Public Library’s “Little Read Wagon,” this guide will show you how to create a program that meets the needs of your community’s teen parents.