We work so hard on coming up with innovative, interesting, and just plain fun ways to make our libraries useful to our communities that sometimes we forget to keep our patrons in the know. But as public libraries, we have to constantly make sure our usefulness is known, whether it be during budget season when local support suddenly dries up behind pledges to lower taxes or watching our visit and circulation numbers drop throughout the year because people don’t realize what we’ve got. This is where library marketing comes in.
Posts Tagged ‘social media marketing’
Whether you’re helping a senior citizen use a tablet for the first time or helping a fifth grader with a research report, your library is doing amazing work every day. But does your community know it? And how can you tell your library’s story to increase public support?
The Vernon Area Public Library District (VAPLD) in Lincolnshire, Illinois, is engaging with its patrons in a really fun way to promote this year’s Summer Reading Club (SRC) theme: Read to the Rhythm. We wanted to reach more adults, teens, tweens, kids, and babies. What we came up with was an SRC promotional video that parodied Mark Ronson’s “Uptown Funk” featuring Bruno Mars.
The key is figuring out not just what your followers want but when they want it.