UX, or user experience, is a hot topic in the library world, but what does it mean in practical terms? This series of articles will aim to demystify the concepts of user experience, design thinking, and human-centered design for public librarians. A common misperception is that you need a lot of time and money to embark on a program of integrating these ideas into your library—far from it. The key is to shift your thinking and consider every aspect of service from the user’s point of view. Everything from your voicemail message to your policy manual plays a part.