Of course, with library budgets bursting at the seams, nobody has to worry about attracting patrons or customer service, right? No need to worry about your website as long as you just have one, right? (Cue buzzer sound!) Unfortunately, some librarians seem to think that merely having a web presence is enough, as if going live is all that needs to be done. They don’t consider the wider issues that differentiate a strong web presence from mere presence. One of the most important of these issues is establishing whether a website is usable…from the patron’s perspective. Kim Guenther points out, in her column “Assessing Web Site Usability,” that a site that fails to “effectively serve the needs of its intended audience will result in decreased traffic and has little chance of cultivating repeat visitors” and can create a “backlash [that] could extend beyond the virtual visit to the…brick-and-mortar equivalent.”[1]
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