Appearances are everything.” Perhaps not everything but to self-identified marketing maven Kathy Dempsey, looks are significant. At her program during the PLA 2014 Conference in Indianapolis, Dempsey discussed merchandising for libraries, and provided simple tips that libraries can use to boost their visual appeal.
Sophie Young Author Archive
Sophie Young is Adult Programming Coordinator at the Main Branch of the Huntsville-Madison County Public Library in Alabama. She is a Spectrum Scholar and an LIS graduate student at the University of Illinois in Urbana-Champaign, where her specialization is Socio-Technical Data Analytics. Sophie is currently reading "Real Happiness at Work" by Sharon Salzberg.