A Publication of the Public Library Association Public Libraries Online

Posts Tagged ‘child-free people’

FEATURE | The Child-Free Factor and Other Fringe Benefits: Moving Beyond Natural Targets

The public library should be a place of learning, exploration, and enjoyment for children. The library should also offer parents essential resources and tools to successfully raise children. We do provide these services, and we do it very well—and absolutely should continue to do so. But we too often exclusively brand ourselves as a resource for families. In addition to visual promo­tions, much of our narrative is focused on families with children, from newsletter articles to local paper write-ups to board meet­ing talking points. Who could blame us? Those images tug at the heartstrings, and stories of kids creating a craft at a program will appeal to any mom or dad. But, in promoting this impression more than others, public libraries are, to our detriment, alienat­ing a rising population of potential users. It’s time to modify our marketing perspectives.