When I think of my grandmother, I remember the food she always had in her pantry: Honey Nut Cheerios, Ritz Crackers, Folgers coffee, Joy ice cream cones, and Tang. When I think of my own cupboards, I rarely have one consistent item. Sometimes I will purchase brand names and other times I will get the dollar store version. I like to try out different items, different brands, or buy whatever is on sale. This is not what companies like to hear. Millennials’ fickle trends, popular diets, and adventurous exploring do not provide a dependable customer base.
Posts Tagged ‘millennials’
Partnerships with breweries and other local businesses can help public libraries engage with Millennial patrons
Pew Research Center finds Millennials most likely to use public libraries.
The next time you are pondering the point of view of a colleague from a different era, step back for a minute and reflect on all that they have to share with you, whether younger or older.
“The Millennials are coming! The Millennials are coming!” Perhaps you heard the hue and cry? Since the early 2000s, market research about the Millennials—also referred to as either the Next Generation, the Echo Boomers, the Y Generation, or the Generation Why?—has filled business and professional magazines, in print and online, delineating who they are, what they believe, how to manage them, and, most importantly, how to survive their incursion. These individuals, who were born in the early 80s to 2000—depending on which source I consulted—are further divided into the Digital Immigrants (those who learned technology at some point early in their lives), the Digital Natives (who since birth never knew a day without technology and social media), and the Millennials’ most recent members—as of yet not nicknamed—who know only smartphones, mobile apps, and who live in the iCloud.
Pew study shows millennials are significant library users.