Social media is relatively easy to publish to and free or low-cost, making it genuinely accessible to any type of organization. This ease, however, can come at a price — more and more often we hear stories of businesses dealing with fallout from a poorly thought out post.
Posts Tagged ‘social media policy’
The Jefferson County Public Library (CO) recently came under fire for allegedly posting politically sensitive tweets on the library’s Twitter account.
It is no longer the case that you can simply push your message out to the public over and over and hope they get it. We must find ways to engage with our customers and build dialogues to increase our reach. Social media is only one tool in the marketing arsenal, but it’s a big one.