SXSWi Simplified

If you’re not a techie, don’t let the title to scare you. Although I didn’t attend the conference, I was intrigued by its title and tempted to unravel the mysteriousness it held for me. SXSWi is simply “South by Southwest Interactive,” an amazing convergence of tech professionals, venture capitalists, startups, entrepreneurs, gamers—and for the past few years, library, archives, and museum (LAM) professionals.