A Publication of the Public Library Association Public Libraries Online

Posts Tagged ‘video’

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Can Videos Change Perception that Libraries are Only About Books?

ALA President Sari Feldman aims to shift the outdated perception people have of libraries by developing a series of videos through the Libraries Transform public awareness campaign. The six videos were developed to align with ALA‘s E’s of Libraries, a strategy to promote public awareness that, with expert assistance of library professionals, help facilitate education, employment, entrepreneurship, empowerment, and engagement for everyone, everywhere.

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Embedded Videographers

Libraries have had marketing or public relations people taking photos of library programs for years. However, in the days where YouTube and sharing videos online is becoming the norm for many of our patrons, does it almost seem necessary to have library videographers as well as photographers?

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Summer Reading Club Promotional Videos

The Vernon Area Public Library District (VAPLD) in Lincolnshire, Illinois, is engaging with its patrons in a really fun way to promote this year’s Summer Reading Club (SRC) theme: Read to the Rhythm. We wanted to reach more adults, teens, tweens, kids, and babies. What we came up with was an SRC promotional video that parodied Mark Ronson’s “Uptown Funk” featuring Bruno Mars.