Amazon’s Kindle Reading Fund Donates Devices

Kindle Reading Fund: Amazon Donating E-books and KindlesOne of America’s top business leaders, Jeff Bezos developed the concept of predictive analytics and has centered Amazon around the customer. When offering insights to today’s business leaders, Bezos says the Kindle and the Amazon Elastic Compute Cloud were invented because of his obsession to give his customers what they want. And one thing customers want is to feel like at least some of the profits from their purchases go to good causes, and Amazon is making some clear efforts to find its feet as a prominent corporate benefactor. On August 24th, 2016 they announced the Kindle Reading Fund, The Seattle Times reported that the program will initially donate thousands of devices to developing countries through the non-profit Worldreader.