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Posts Tagged ‘branding’

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Is Your Library Brand Contagious?

Relevancy has become the Holy Grail for many libraries nationwide as we attempt to meet the ever-changing needs of our communities, but what if the whole quest could be summed up with one solution? According to JonahBerger’s new book “Contagious,” and his latest article with The Engagement Project, the solution is branding, but not the kind you’ve heard about before.