Optimizing Your Library’s E-Newsletters

Credibility is crucial. The true art of email marketing is knowing when and how often a person should be contacted by email. Too little and they forget that you are there; too much, and off to the spam blacklist you go. Think of emails as a commodity or a natural resource to help your frame of mind. If it took your library several months to years to build up your list, it is in your library’s best interest to make this expendable resource last for future generations.