Do you work with a local history collection? Are you constantly striving to develop new programming initiatives to highlight your rare and unique materials? Or are you looking to bring in new library users—or, perhaps, even attract non-users who might not be aware of an element of the collection that matches their interests? At the 2013 ALA Annual Conference in Chicago, I attended the PLA-sponsored program, Hip History: Promoting Archives and Special Collections with Creative Programming. Each of the speakers was from the Sacramento Room, site of Special Collections of the Sacramento Public Library. The three speakers were: Amanda Graham, Library Services Specialist/Archivist; James Scott, Librarian; and, Lori Easterwood, Programming Supervisor.