A Publication of the Public Library Association Public Libraries Online

Posts Tagged ‘website usability’

hands forming a window

Enhance Library User Experience with ‘Design Thinking’

Design Thinking and Human Centered Design are two different terms for the same basic concept. The idea is to use techniques to help shift the human brain out of familiar ways of thinking and generate creative solutions.

Google with magnifying glass

What Google’s Algorithm Change Means for Library Websites

Google recently changed its algorithm to give preference to mobile-friendly sites, dubbed “Mobilegeddon” by the technology press. Even if your website isn’t optimized for mobile yet, your library can still weather this update.

Usability on a Budget

Of course, with library budgets bursting at the seams, nobody has to worry about attracting patrons or customer service, right? No need to worry about your website as long as you just have one, right? (Cue buzzer sound!) Unfortunately, some librarians seem to think that merely having a web presence is enough, as if going live is all that needs to be done. They don’t consider the wider issues that differentiate a strong web presence from mere presence. One of the most important of these issues is establishing whether a website is usable…from the patron’s perspective. Kim Guenther points out, in her column “Assessing Web Site Usability,” that a site that fails to “effectively serve the needs of its intended audience will result in decreased traffic and has little chance of cultivating repeat visitors” and can create a “backlash [that] could extend beyond the virtual visit to the…brick-and-mortar equivalent.”[1]