FYI Podcast: Library Marketing with Cordelia Anderson

We talk library marketing and PR with Cordelia Anderson, a marketing and communications consultant who works primarily with libraries and nonprofits. She is also the former director of marketing and communications at the Charlotte-Mecklenburg County Library in North Carolina. Anderson shares her concept of the library marketing funnel, understanding the library user’s wants and needs, the importance of the overall customer experience, and finding where library users are dropping off at your library.