Go Make Something Great Happen: Jason Barron on How Doodling Helped Get His MBA

Jason Barron combined entrepreneurial skills with artistic panache to create The Visual MBA: Two Years of Business School Packed into One Priceless Book of Pure Awesomeness. Barron used sketchnotes, a visual note-taking process, to retain information in his MBA program at Brigham Young University. The result turned to be so popular with professors and students alike that Barron turned the notes into a book, first through an incredibly successful Kickstarter campaign and then through a publisher. The book is designed for anyone with a passing interest in the business world, and Barron’s lively illustrations make the most complex principle accessible to the lay person.