Dispatches from PLA 2016: Creative Merchandising Strategies for Libraries

At the PLA Conference in Denver, I decided to check out the program Creative Merchandising Strategies for Libraries, mainly because I was intrigued by the word “merchandising.” After all, I’d heard about some libraries moving to the bookstore model—and while I wasn’t quite sure what this meant other than the vague notion that libraries were attempting to channel the spirits of Barnes & Noble—I was hoping to see how I might increase sales (err… circulations) at my library