Data Visualization for Public Libraries

Big data is everywhere and patrons are increasingly turning to libraries to learn not only what it is, but how it can help their businesses. And just as businesses use big data to target their customers and generate more sales, the Brooklyn Public Library (BPL) saw an opportunity to better determine how to best deliver relevant content to its users by implementing big data. Their experience is one that could well help other public libraries leverage all their data to best serve patron needs.