Sharing Your Awesomeness: Personal Library Marketing

We work so hard on coming up with innovative, interesting, and just plain fun ways to make our libraries useful to our communities that sometimes we forget to keep our patrons in the know. But as public libraries, we have to constantly make sure our usefulness is known, whether it be during budget season when local support suddenly dries up behind pledges to lower taxes or watching our visit and circulation numbers drop throughout the year because people don’t realize what we’ve got. This is where library marketing comes in.