We talk library marketing and PR with Cordelia Anderson, a marketing and communications consultant who works primarily with libraries and nonprofits. She is also the former director of marketing and communications at the Charlotte-Mecklenburg County Library in North Carolina. Anderson shares her concept of the library marketing funnel, understanding the library user’s wants and needs, the importance of the overall customer experience, and finding where library users are dropping off at your library.
Posts Tagged ‘library marketing’
There is an elusive group of people sitting in their cars in your library’s parking lot making use of your library being a PokeStop or Gym. They could be teenagers but more than likely they are somewhere in their twenties, thirties, or forties. You haven’t seen them in the library for years, if ever. Can you get them into the building to see how awesome your library is?
Credibility is crucial. The true art of email marketing is knowing when and how often a person should be contacted by email. Too little and they forget that you are there; too much, and off to the spam blacklist you go. Think of emails as a commodity or a natural resource to help your frame of mind. If it took your library several months to years to build up your list, it is in your library’s best interest to make this expendable resource last for future generations.
We work so hard on coming up with innovative, interesting, and just plain fun ways to make our libraries useful to our communities that sometimes we forget to keep our patrons in the know. But as public libraries, we have to constantly make sure our usefulness is known, whether it be during budget season when local support suddenly dries up behind pledges to lower taxes or watching our visit and circulation numbers drop throughout the year because people don’t realize what we’ve got. This is where library marketing comes in.
While public libraries are constantly transforming themselves to meet the changing informational and entertainment needs of the community, many people still have an old fashioned-view idea of what libraries have to offer. Why is this? Libraries are so much more than books. Today’s libraries have cutting-edge technology, dynamic programming, and knowledgeable staff, yet so many […]
Adult coloring is an inexpensive and easy program to host. The budget is scalable, the materials reusable, and word of mouth enthusiasm is easily generated with this on-trend program idea.
The basis of all great detectives and scientists is observation. There is something to be said for using statistics and numbers to determine how the library is being used. It is concrete information. However, observing patron behavior either surreptitiously or based on the evidence left behind in the library tells a complementary story to that provided by statistics.
The Vernon Area Public Library District (VAPLD) in Lincolnshire, Illinois, is engaging with its patrons in a really fun way to promote this year’s Summer Reading Club (SRC) theme: Read to the Rhythm. We wanted to reach more adults, teens, tweens, kids, and babies. What we came up with was an SRC promotional video that parodied Mark Ronson’s “Uptown Funk” featuring Bruno Mars.
An academic research applied a clinical psychology methodology to librarians and patrons of an Italian Public Library. The findings – clusters of “dense” words – depict libraries as spaces of inclusion or integration (or exclusion).
Billboards sell everything from soda to lawyers to hotels so why not sell libraries that way? The Wilmington Memorial Library in Massachusetts gave it a try by renting a billboard for the month of November.