New York Public Library’s #ReadingIsLit Campaign
The New York Public Library (NYPL) is taking advantage of summer reading to push their #ReadingIsLit campaign with HBO. The partnership celebrates the written word and encourages people to “read, talk about, and enjoy all things literary.” In a time when TV shows based on books are seeing great popularity, the timing couldn’t be better. The online component of the campaign features writers, actors, and creators from HBO programs such as Reese Witherspoon, Laura Dern, and Shailene Woodley from “Big Little Lies”. The stars will encourage members of the public to visit their local libraries, sign up for library cards, and share their favorite books.
HBO has been a long-standing sponsor of NYPL’s Summer Reading Program and since we’re in the off-season for television, it’s the perfect time for viewers to reacquaint themselves with books.
From the press release at the link below:
“Being storytellers, everything we do at HBO begins with the written word,” said Richard Pepler, Chairman & CEO, HBO. We have brought to life many phenomenal books over the years on the network, including current projects Fahrenheit 451, Big Little Lies, Sharp Objects and our biggest series ever Game of Thrones.”
Special book displays at NYPL’s 88 branches feature titles that have been adapted into HBO movies and shows. Librarians have put together read-alike lists for several HBO shows as well. The campaign has even gone nationwide. HBO donated a “bookshelf” of featured titles to 25 select libraries around the country. Other libraries can join in by creating their own displays promoting books that have been adapted to the screen. NYPL is helping drive traffic by encouraging online visitors to “find a library near you.”