May/June 2015Volume 54, No. 3
When we say “user experience” we are talking about something that can be measured. While user experience designers are motivated to make awesome things an decrease worldsuck, library stakeholders may not always understand the motivation behind user-driven decisions. For all they see, these changes may simply be about the visual look and feel of a website. The thing to stress is that user experience is plottable and predictable. User experience affects the library’s bottom line.