Drawing Millennials into the Library

“Millennials Take Over the Library” was a must-see session at PLA 2018. Presenter Jackie Flowers from the Calgary (Alberta, Canada) Public Library showed how her library has implemented user-centered design to draw in this often misunderstood generation of people. She sought to answer how libraries can successfully market to the millennial generation, when business and large corporations are having such a hard time drawing them in. As part of the millennial generation and working in a community with a large millennial community, this session interested me because I wanted to know how to draw in a greater millennial group into the library for more than just books or wifi. Flowers tackled this session with humor and a message that has stuck with me since.