January/February 2011 - Public Libraries Online

A Publication of the Public Library Association

January/February 2011Volume 50, No. 1

Changing Perceptions

Marketing and the Web

New Product News – Jan/Feb 2011

Getting the Most ROI from Customer Surveys

Building the Library’s Brand: Using Taglines or Logos

Targeted Marketing

About Us

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January/February 2011Volume 50, No. 1

Changing Perceptions

Marketing and the Web

New Product News – Jan/Feb 2011

Getting the Most ROI from Customer Surveys

Building the Library’s Brand: Using Taglines or Logos

Targeted Marketing

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About Us