Brian R Smith Author Archive
Reference Librarian for the Palm Beach County Library System in Florida. Have been working in public libraries since August 2006 after graduating from Wayne State University in Detroit. Right now I am reading Building Android Apps by Mike McGrath, losing badly in my fantasy football league, and dealing with an unusual number of oddball home repairs. The views expressed on this blog/in these posts are mine and do not necessarily reflect the views of the Palm Beach County Library System.
Rebranding is an important tool for any business, including libraries. An organization’s brand is its public face and you want to make sure it is looking vibrant! Is your library undertaking a rebranding campaign? Here are some considerations which may help ensure a smooth rebranding effort: