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Feature Article May/June 2020 Issue of Public Libraries

Define & Design: The Bookstore Model of Customer Service

We have often looked to retail to borrow marketing, merchandising, and materials arrangement ideas, but few of us have considered the other bookstore model—the deliberate design of customer service transactions—for inspiration in understanding how the consumer environment has changed around us. Strengthening the interpersonal components of user experience is something every library can and should do, especially in these most uncertain of times.