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Millennials Among Us
“The Millennials are coming! The Millennials are coming!” Perhaps you heard the hue and cry? Since the early 2000s, market research about the Millennials—also referred to as either the Next Generation, the Echo Boomers, the Y Generation, or the Generation Why?—has filled business and professional magazines, in print and online, delineating who they are, what they believe, how to manage them, and, most importantly, how to survive their incursion. These individuals, who were born in the early 80s to 2000—depending on which source I consulted—are further divided into the Digital Immigrants (those who learned technology at some point early in their lives), the Digital Natives (who since birth never knew a day without technology and social media), and the Millennials’ most recent members—as of yet not nicknamed—who know only smartphones, mobile apps, and who live in the iCloud.
